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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the web landscape to the point that in 2012 more than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are using their devices to download social media apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps for example Facebook before getting off the bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for mobile phones. So, for example, when users type [1] into a smartphone, the GoNewSocial site actually understands that they are visiting the site from a mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity to target these Mobile Customers by giving mobile coupons using mobile phones are gaining popularity. As mobile users be acclimated to sharing their whereabouts via cellular devices, they're also are becoming more open to receiving ads and mobile coupons highly relevant to where they are right now. In fact, more than 50 perc of respondents established that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative to the device's smaller screen size; designing messages which can be short, instantly understood, and effective; and creating a call for action with minimal steps. Studies show that mobile ads perform about half a dozen times better than Internet ads. The most frequent mobile ads are quite obvious text links and display adds that are sold based on cost per clicks, cost per acquisition and value per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or drive traffic to retail environments. Make offers which can be specific with the buying habits of one's mobile customers which is a big opportunity for Local Marketing. Mobile Apps These day there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to boost brand awareness and affinity. Your company can, too. However you must have a thorough understanding of your audience. The easiest method to use apps would be to create something that is both useful and valuable. More to the point, it should be functional. Some apps ensure it is easy to make purchases with some clicks. For example, the ShopRite app allows customers to view and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app then let users decide if they are willing buy premium version with increased features and content. Take for example the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers got access to more challenging levels and other free add-ons.