EdinSine902

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Social Bookmarking is the practice of posting links to articles and website pages to various "link aggregator" or social bookmark sites, for example Digg, Stumbleupon and so on. Social bookmarking sites rise and fall in popularity pretty quickly, but they generally have a couple of common features:

1. Users can submit links which other users can browse, providing a sensible way to expose your content.

2. Links get into large pages of lists, which can be normally very easy to navigate, and are also usually divided up into a "main page" of the best links during the day, and various sub-sections which help one to get exposure in more relevant circles.

3. Links usually can be "voted on" to determine which links get more airtime on the front page of numerous sections. The more votes your links get, the harder traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so a user who submits more popular links will have a vote that carries more weight.

5. Most social bookmarking site users are fairly jaded with regards to the internet, and will ignore stuff that aren't interesting, funny, or very entertaining. This isn't a place for your boring press announcements.

6. Most bookmarking sites will often have some kind of "social" element to them, allowing users to generate profiles, have a friends list of other users, etc., with the hope of getting users to share with you content between themselves.

These are the basics, so let's take a look at how best to approach social bookmarking. I'm going to use Reddit and Digg as my main examples, having said that that Reddit itself takes a great deal of familiarity with its culture until you are able to submit links that anybody even clicks.

Choose your niche

Social Bookmarking - Submitting articles on growing bonsai trees to the front page of Reddit won't do you any good - you'll get 30 visitors maybe, none of whom will buy your products. But submitting it to /r/bonsai, although it only has around 1,100 readers, will likely garner you more attention from interested people.

Ironically, submitting to /r/trees may have much less of an effect, because /r/trees is dedicated to marijuana culture. The lesson here is: know your subreddits.

Write an appealing title, and use a photo

Social Bookmarking - Standard newspaper/advert headline formats do not work too well on the web, because everyone has become resistant to them. Instead you have to think of a clever title that interests people enough for more information about what you're writing, or otherwise promise pictures of cats.

Most bookmarking sites add a thumbnail from the page you're linking to, a treadmill you provide. Take the trouble to do this - it generates higher click throughs.

Keep at it, making your links easy to share

Social Bookmarking is focused on persistence, so if nobody selects your first link, make another article, think of a more clever title and check out again. Put a social bookmark submitting widget on your blog or website, and encourage people to share your articles. If you've submitted them already, and they have accounts, it only takes a second to click an "upvote" or "like" button.

Basically, having links to all of your articles on half dozen Social Bookmarking sites is great for SEO.